The Designstudio was founded in 1998 with a special focus on industrial, interior and lighting design and accessories for upmarket manufactures. In 2001 Alexander Aczél joined the studio as "Head of Graphic Design". The reed thread of the design is the perfect mixture of organic shape and geometric elements, sometimes with a bit of humor, playing with the viewers perception. "A product needs more than perfect function and ergonomics, a product needs some poetry!" In the end of 2006 Benjamin Hopf, co-founder, decided to leave the studio. All works from 1998 until 2006 have been cooperations.