Anthony Dickens founded Studio Make Belief in 2015 - a studio consisting of designers, makers, product developers, brand strategists, and behavioral experts - to create objects that solve problems for a growing number of international brands and organizations including Ben & Jerry's, Jose Cuervo, Finlandia, AB Inbev, Red Bull and Pernod Ricard. Anthony founded his first eponymous London design studio in 1998 creating objects that express simple narratives and re-imagine the everyday things that surround us. Initially designing and manufacturing his own range of lighting, Anthony’s work has always been diverse, bridging the gap between product design and communications by creating objects with an 'active purpose' that solves a problem.